What is the hardest part about transitioning from the military and branding yourself?

I believe the hardest part for transitioning and branding has been establishing life priorities, developing plans for those life priorities and sticking to those plans. A mentor who gave me some advice as I started down my retirement path; “You have to decide your priorities in the way of job, family and location. Most will achieve their #1, some will achieve #1 and #2, while rarely all 3 will be achieved.”

For me: #1-Family, #2-Location, and #3-Job. For the time being, I have achieved #1 and #2. I am working on achieving #3 and trying to brand myself on a second career I will enjoy. Currently, what is tough with branding, is choosing what skills I have developed that bring me the most job satisfaction. I have developed a variety of skill sets that would fit any business organization (human resources, aircraft production management, budgeting/finance, security, teaming, logistics, etc). In the military, almost on a daily basis, I was able to use a variety of skills which made my job fun and I achieved high job satisfaction. However, moving into a civilian career, I recognize that I may not have the opportunity to use all of these skills on a daily basis and I have to focus on one or two skills I enjoy using and finding jobs that fit those skills. Time will soon tell if my choices were correct or if I need to start looking for other opportunities. But so far, so good.